3rd
And now a word from our…radio?..sponsors
I was listening to LA the radio for the first time in the car the other day, and I realized that radio advertising is probably the least effective way to get people hooked on a product. For starters, I think that visuals are the most effective and convincing aspect of advertisements. Companies can show glamour or attractive people and other common ways to make their product seem like a necessity. Also, it is hard to get many new customers when virtually no one hears your ad! Any other form of advertisement has a very high chance of reaching potential customers. Companies are guaranteed that people will drive by their billboards on the work or on their way to the mall. There will always be people going to certain web sites, so it is effective to have little visual ads on the sides of web sites. People even watch television commercials much more than radio. Since television shows are generally have some sort of story line or are showing a specific show that you desire, so you are less likely to change the channel. There is generally not another channel that is not on commercial which will be showing the same show that you want therefore most TV viewers are willing to wait through commercials. Even if the viewer gets up to do grab some food or do a quick chore during the commercial break, at least the sound of the advertisements will still reach them. In contrast to all these forms of advertisement, I’ve never been in the car with anyone who listens to radio commercials. The issue is that when a radio station goes to a commercial break, there are always multiple other stations which play the same type of music and at least one of them won’t be on commercial. So unless one particular station is playing a desirable talk show or something worth tuning in for, there is no reason for anyone to stay tuned through advertisements.
